Limited-time pop-up boutique
An immersive celebration of elegance, innovation, and craftsmanship to explore the latest Montblanc collection in a unique setting designed to inspire.
Retail Design
Opdrachtgever
Montblanc
Werkzaamheden
Freelance Brand Designer
Samenwerking
Ranko Motomura – Architect
Lauris Vizzi – Design Director Montblanc HQ
Lauris Vizzi – Design Director Montblanc HQ
Interactive Storytelling Installation
The Tree of Writing showcases Montblanc’s iconic collections — from masterfully crafted writing instruments and refined leather goods to elegant timepieces. Visitors can explore the brand’s legacy through interactive storytelling and discover exclusive, limited-edition pieces available only at the pop-up.
A personalization station offers custom engraving and embossing, turning each item into a meaningful keepsake. The experience is further enriched by a curated program of workshops and live sessions featuring calligraphers, writers, and artists, celebrating the power of creativity and human connection.
More than a tribute to Montblanc’s heritage, The Tree of Writing is a living expression of what it means to create, communicate, and leave a lasting mark.
A personalization station offers custom engraving and embossing, turning each item into a meaningful keepsake. The experience is further enriched by a curated program of workshops and live sessions featuring calligraphers, writers, and artists, celebrating the power of creativity and human connection.
More than a tribute to Montblanc’s heritage, The Tree of Writing is a living expression of what it means to create, communicate, and leave a lasting mark.
A Traveling Pop-Up Experience Across Japan, the United States, and Mexico
Montblanc’s traveling pop-up, The Tree of Writing, brought the spirit of creativity and craftsmanship to Osaka, Japan, flagship store New York, the United States, and Guadalajara, Mexico. This immersive experience celebrated the timeless beauty of writing, connecting cultures through a shared appreciation for storytelling, artistry, and self-expression.
